All Things Nice is India’s leading marketing consultancy for wine, spirits and luxury products. We work with corporates in the financial and luxury sector in their client engagement and client acquisition activities through innovative events and services. The company also offers consultancy to restaurants, hotels, retail chains, airlines and Indian and international brands in the luxury food and drink sector.
We have represented The Edinburgh Whiskey Academy in India and conducted certified training courses on their behalf. The company also pioneered the ‘Indian Wine Consumer’s Choice Awards’ a platform that allows actual wine consumers to judge and choose wines that deserve recognition, without the prejudice of brands and price.
We are engaged with producers of wine, importers of wine & spirit and international wine & spirit brands available in India and have worked with the country’s top hotels and restaurants along with the world’s best Chefs, not only in India but are also responsible for bringing to India international Michelin Chefs and Top Bartenders from the ‘Asia’s Top’ & ‘World’s Best’ Lists.
National Trade Association – The Distilled Spirits Council of the United States has selected All Things Nice as their agency to execute their whiskey promotion program.
The All Things Nice member database is not solicited but organically developed – a direct result of the caliber of events it organizers. It comprises of niche super high net worth consumers based in Mumbai, Delhi & Bangalore who have who have chosen to be part of All Things Nice experiences.
Other key event properties that propel wine culture in India to new heights and are spectacular event concepts include Wine Week, Twisted Decadence, Malt Week, Submit and Tour de Cognac.
The Wine Cellar by All Things Nice retails bespoke wines & spirits in India with a prominent store located in Mumbai’s affluent neighbourhood, Malabar Hill.
ProWein, the world’s largest wine and spirits exhibition has appointed All Things Nice as the co-organiser for their Indian edition, ProWine Mumbai.
Moreover, the company is spearheaded by the renowned wine and spirits expert, writer and judge – Nikhil Agarwal who has raised the bar for wine, spirits and luxury gastronomical events in India.
- Founder – All Things Nice
- Co-organiser – ProWine Mumbai
- Partner – The Wine Cellar by All Things Nice
- Partner – Anggel’s Share LLP
- Global Honorary Member – Wine, Spirits & Cigars Committee, Mumbai Chapter
- International Judge & Speaker
- Wine & Spirits Writer – Indian Media
Nikhil Agarwal is the Founder of All Things Nice – India’s foremost wine and spirit marketing consultancy. The company is renowned for their bespoke wine and spirit experiences and is responsible for bringing to India celebrity/Michelin Chefs and Bartenders from The World’s Best Bars Lists for exclusive experiences in India’s top cities.
Additionally, Nikhil Agarwal retails wine and spirits through All Things Nice The Wine Cellar – a luxury wine store located in Mumbai’s affluent neighbourhood, Malabar Hill. He is also Partner at Anggel’s Share LLP – a wine and spirit imports company.
He is an International Wine & Spirits Judge at The Decanter World Wine Awards, Hongkong International Wine & Spirits Competition, Frankfurt International Wine Trophy, Diageo World Class and The Living Foodz Epicurean Guild Awards, among others.
The Distilled Spirits Council of the United States has appointed Nikhil Agarwal as their Brand Ambassador for India with All Things Nice as the agency to execute their whiskey promotion program.
Additionally, year on year, Nikhil Agarwal is a part of a select group of international influencers chosen by regional wine and spirit associations/experts to visit some of the world’s finest wine and spirit destinations in order to experience, discover and write about it.
Alongside a wine degree from WSET, London, Nikhil also holds a Diploma in Single Malt Scotch Whisky from the Edinburgh Whisky Academy in Scotland. He won the Wine Australia scholarship and subsequently Wine Australia made Nikhil Agarwal their A+ Wine Educator in India. He was one amongst five contenders short-listed by the International Wine and Spirit Competition in London (IWSC), for The Julian Brind Award for Outstanding Achievement in the Wine and Spirits Industry from contenders from 90 countries. The ultra-luxury BlackBook magazine has listed Nikhil Agarwal as one of their TOP 100 – Indian Luxury’s Most Influential.
Nikhil lends his written expertise to eminent publications, has been covered by most publications and has been featured on TV channels such as NDTV Profit, Times Now, Bloomberg TV and ET Now. CNBC did a feature on Nikhil as part of the show ‘Young Turks’. Discovery TLC features Nikhil in the show The Flying Winemaker. Nikhil was voted as India’s TOP 10 Movers & Shakers in Verve magazine.
Nikhil’s 20+ work experience in the wine, spirits and luxury business includes working with pioneers such as Sula Vineyards, Louis Vuitton Moët Hennessy and Diageo. He was also appointed as the Program Director of The Wines of India Program, an industry initiative.
He has conceptualized path breaking event properties like The Indian Wine Consumer’s Choice Awards, Wine Week, Twisted Decadence, Tour De Cognac, Submit, Malt Week and Celebrating India’s Finest.
Nikhil has been invited by international Trade organizations and wine and spirit exhibitions from as the Chief Speaker for the Indian wine and spirits industry and is considered a thought leader and major influencer in India’s wine and spirit’s story.
ProWein, the world’s largest wine and spirits exhibition made Nikhil their Official Advisor in India and All Things Nice is now the Official Co-organiser of ProWine Mumbai.